In 2014, LifeVantage became the primary jersey front sponsor
of the Real Salt Soccer Club. The objective was to introduce fans of Major
League Soccer to LifeVantage and its health and wellness products. I
approached this by producing work that captured the experience of attending a
Real Salt Lake game. In some, I show the iconic nature of the players, and in
others, I take the point of view of the ticket holder. The weight of the
LifeVantage logo is prominent, generating awareness of the corporate name.